SoFi Product Page Concept
SoFi Product Pages
Background
The goal of this exercise was to redesign the product landing pages to be more dynamic and modern. Therefore setting us apart from our competitors and positioning us as the modern finance company.
Challenge
There is a lot of content and information that can be very dry and hard to digest. This creates a barrier for the viewer to truly understand our products and know if they're right for them.
Design
My approach to solving this challenge was to focus on breaking down the content into bite-size pieces. Giving a broad overview of the product and becoming more granular as the viewer continues down the page and becomes more interested.
