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SoFi Mortgage

Banking is just kinda “meh”–it’s not loved and it’s not hated. This photoshoot takes an over-the-top visual approach to break through the apathy and inertia–in consumers and the category.

 

SoFi Mortgage Explainer Videos

Buying a home seems like a very advanced, complex undertaking. But when you break it down and review each step of the process individually, you can see similarities to processes and experiences you’re already familiar with in your life.

By making these parallels more obvious, SoFi can make the home buying process feel much more approachable—AKA, less foreign and scary.

10,000+ views on YouTube.