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SoFi Money

Banking is just kinda “meh”–it’s not loved and it’s not hated. This photoshoot takes an over-the-top visual approach to break through the apathy and inertia–in consumers and the category.

 

SoFi Money Photoshoot

Banking is just kinda “meh”–it’s not loved and it’s not hated. This photoshoot takes an over-the-top visual approach to break through the apathy and inertia–in consumers and the category.